mm1 webinar with the Lausen law firm: Creating value with data

This webinar is tailored to decision-makers and specialists from all industries that wish to systematically tap into the business potential of data.

Many companies have big data on their agenda – however, they struggle to get the gold out of the data pot. In collaboration with the Lausen law firm in a Funkschau webinar, mm1 explains how companies can create value with data while adhering to legal frameworks.

The added value of the workshop

  • With a combination of economical, operational and legal expertise, the webinar offers participants both a process model and an insight into legal topics.
  • You will learn about how you can leverage data-based business potential using mm1’s iterative Data Thinking process model
  • You will learn about the importance of clarifying legal issues comprehensively and at an early stage. The Lausen law firm explains the relevant basic principles and requirements of privacy law.   
  • Thanks to the interactive nature of the workshop, you benefit from the individual practical experiences of the lecturers and the other participants.  

Content of the workshop

1. mm1 Data Thinking process model – Reaching the goal in nine steps

In the first part of the webinar, mm1 explains the importance of properly handling data for business success. While doing so, emerging challenges are presented in detail. These are the thematic focal points:

  • The mm1 "Data Thinking" process model: In nine successive steps, it pursues the goal of tapping new, data-based business potential.
  • Illustrating the use scenarios and measurable results.
  • The tools used: They help structure both the first creative workshops and the daily project work.
  • Practical example:  An explanation is provided on the potential of analyzing user data while using specific tools from the Data Thinking process. At the same time, it is clear that legal challenges often have a significant effect on execution.

2. The critical importance of legal issues

Creating value with data is not only a conceptual and IT challenge, but also a legal one. The second part of the webinar is intended to show the relevant basic principles and requirements of privacy law with the goal of creating awareness of the opportunities and risks that exist from a legal standpoint. These are the thematic focal points:

  • Privacy law as of May 25, 2018:  The challenges are exceptionally great in new business models due to issues that are only partially clarified along with a lack of practice in dealing with the EU General Data Protection Regulation.
  • Clarifying which data even counts as personal and which does not. Challenges in obtaining legally valid approval.
  • Privacy frameworks: A company that wishes to create value with data should be familiar with them from the beginning and include them in all deliberations.

The lecturers:

Dr. Michael Eble:

As a principal at mm1, Dr. Michael Eble is responsible for the issue of "Data Thinking" and for managing programs for developing digital products and data-based business models. He previously completed his doctorate at the Fraunhofer Institute for Intelligent Analysis Systems IAIS and subsequently managed projects on automated analysis of multimedia data there.

Frank Michael Höfinger:

Frank Michael Höfinger is an attorney at the Lausen Rechtsanwälte law firm, which specializes in media law.  His work mainly focuses on privacy law, e-commerce law, competition law, copyright and media law. After studying chemistry, philosophy and law, Mr. Höfinger was first an attorney in a media law firm and subsequently worked as a tutor and research associate. He has been working at Lausen Rechtsanwälte since 2008 and works as a lecturer on the side.

You can view the webinar here.