Microblogging for Businesses

Microblogging platforms such as Twitter are becoming ever more popular. The success of these social media platforms raises the question of the relevance and potential they might have for the business sector.

Microblogging platforms such as Twitter are becoming ever more popular. The success of these social media platforms raises the question of the relevance and potential they might have for the business sector. More and more enterprises are discovering these generally open platforms for themselves. Until now, microblogging has mainly been used externally for PR and marketing activities. However, microblogging also has the potential to make a substantial contribution to improving internal communication processes within companies.

Following in-depth research into the subject, Dr. Babak Hosseini and Markus Herrmann, Consultants of mm1 Consulting & Management, has concluded that microblogging can be used highly profitably in various areas of a company, depending on the situation in question. The greatest benefits are offered in the company-wide areas of knowledge sharing and collaboration on projects.

Read more in the accompanying article (in German), which was published in the June issue of Swiss IT Magazine.