mm1 Consulting & Management at the Global Innovation Forum 2012 in London

mm1 Consulting & Management war auf dem Global Innovation Forum in London am 22. und 23. Februar 2012 vertreten. Im Mittelpunkt des Forums, bei dem mm1-Partner Volker Scholz als Chairperson die Eröffnung und Moderation des ersten Tages übernahm, standen praxiserprobte Lösungsansätze für Innovationsmanagement und Innovationskultur in großen Unternehmen.

mm1 Consulting & Management was represented at the Global Innovation Forum in London on the 22nd and 23rd of February by its partners Volker Scholz and David B. Hofmann. This forum focused on presentations and discussions about field-tested approaches for innovation management and innovation culture in large companies. Participants of the forum included innovation experts and major executives from large companies in the industries of telecommunications, consumer products, software solutions, financial services, aviation and medical technology.

Inauguration day hosted by mm1 Consulting & Management

Volker Scholz as chairperson inaugurated and hosted the first day of the Global Innovation Forum. Summarizing the event afterwards, he emphasized the value of cross-industrial exchange: “This international forum with high-class participants gave a broad view on best practices from various industries. The event showed that the most relevant challenges for establishing a fertile culture of innovation are largely the same across the industries.”

Five success factors for innovation management

In his opening speech to an audience of about 100 participants, Volker Scholz presented five success factors for product development. Within projects for its clients, mm1 regularly addresses these five factors as critical levers for better product innovation. Following the two-day event, mm1 partner David B. Hofmann explained: “It is impressive to see that successful organizations consider these success factors to a large extent:  True Team, Eye of the User, Disruptive Problem Statement, Prototyping and Agility. Johnson & Johnson has given an excellent example with their customer focused approach to product development. We use very similar methods together with our clients.”

Growing demands on innovation management

According to David B. Hofmann, competitive pressure in saturated markets will also change the demands on innovation management: “Innovation management must show more than ever its added value to the success of any company – in a very short time. Even alleged ‘Blue Chip’ companies cannot allow for expensive lapses any more. Tools like the mm1 Innovation Power Workshop can help along in an effective way, since they deliver very concise recommendations for action after a relatively short time of six to eight weeks”.