Nearly all companies place new business at the very top of their priority list. The international VC study by mm1 in collaboration with the WHU - Otto Beisheim School of Management shows why new business is becoming increasingly more difficult, new business opportunities are systematically overestimated and what established companies need to do.
Nearly all of last year’s "new business" winners based on market capitalization (e.g. Google, Facebook) were funded by venture capital firms. As a result, mm1 has taken a closer look at the venture capital model. The study was conducted with the support of 25 venture capital firms and CVCs (with Lakestar, Earlybird, Holtzbrinck Ventures, Axel Springer Plug & Play, BMW iVentures and Robert Bosch Capita, among others). Based on this knowledge, mm1 has developed the "New Business Formula", a guideline that assists established companies with their new business decisions and implementation of ideas. The centerpiece is the new business checklist framework, which helps companies strictly assess new business ideas and radically select them to the extent that a leading venture capital firm would.
Click here to access the website of the study.
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