26.02.2018

[Study] Paydirekt does not stand a chance against PayPal

Eine mm1 Umfrage zeigt: Nur 2 % der Bezahlvorgänge laufen über Paydirekt. mm1 hat gemeinsam mit dem Marktforschungsinstitut Splendid-Research eine Umfrage unter 500 jungen Kunden im Alter von 17 bis 35 Jahren aus Deutschland durchgeführt um herauszufinden, welchen Marktanteil Paydirekt im Vergleich zu PayPal bisher verzeichnen kann.

The results were sobering: Only 11 percent of young online banking users are registered with Paydirekt; market share according to use is a mere 2 percent. The "winner-takes-all" effect currently gives Paydirekt no chance. The German banking world needs to find radical approaches that give a reason to switch to Paydirekt", explains Rainer Lindenau, managing partner at mm1 Consulting & Management.

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