Case Studies
Internet of Things,
Mobility
Intralogistics: A digital platform for all warehouse processes
Market analysis, business model development and architectural design of a cross-ecosystem IoT platform (tier-1 automotive suppliers)
Initial situation and problem
- Acquiring a startup for forklift tracking systems raises the issue of how the business model can be scaled
- Merely selling the tracking systems is deemed insufficiently viable from a business standpoint
- The role that the company can and should assume in the intralogistics ecosystem must be clarified
mm1 approach and solution
- Iteratively develop a business model strategy (lean startup method)
- Analyze the participant’s existing ecosystem & level of maturity ("Where is the deficiency?")
- Outline an IoT intralogistics platform concept and describe the paths to monetization
- The foundation for a platform/offering strategy for an "intralogistics hub" IoT ecosystem has been established
- The client has followed mm1’s strategy recommendation and has established an "intralogistics hub"
- The central use case of "tracking forklifts" has been implemented and additional iterative offerings have been developed
- Additional offerings: Monitoring trips/routes, safety services such as collision prevention for lift trucks and roller shutters
Case Study
Connectivity,
Internet of Things