Digitalization is changing the business of banks and insurance companies in multiple dimensions. Customers are simultaneously better informed, more demanding and less loyal. Each customer group has specific user experience demands for each contact point. FinTechs/InsurTechs and players from outside the industry increase competition. New technologies such as blockchain, AI or chatbots must be meaningfully integrated into business processes. Such a dynamic setting requires a clear strategy, speedy action and reliable execution.
A mm1 survey shows that: Only 2% of payment transactions go through Paydirekt. Together with Splendid-Research, a market research institute, mm1 has conducted a survey among 500 young German customers age 17 to 35 to determine what Paydirekt’s current market share is compared to PayPal.