Consumer Electronics. The consumer electronics industry is characterized by highly intense competition and short innovation cycles. We know the ins and outs of the industry and will advise you on all matters involving consumer devices, manufacturers and markets.

The consumer electronics business is one of the most dynamic market environments. Product and innovation cycles are becoming shorter and shorter, new consumer device categories are being created and user behavior is changing accordingly. While the widespread use of smartphones and tablets among private customers provides new opportunities for multi-modal applications and services, new industry sectors and providers are also enjoying the increased business potential offered by the mega trend "Internet of Things".

We have been advising and supporting our clients in the telecommunications sector, medical technology, the automobile industry and consumer electronics for many years regarding strategic issues and their operative implementation. For example, we help our clients to improve their portfolio management, define new product concepts and manage their product development activities. We devise new and innovative consumer devices (e.g. smartphones, routers, e-readers) and services from beginning to end, i.e. from the product strategy to idea generation, all the way to market introduction. We also support our clients in selecting a manufacturer, managing suppliers and making "make or buy" decisions. We contribute our professional expertise and comprehensive understanding of technologies (hardware/software), market developments and user trends to innovation and transformation projects.


Project examples

Division strategy: Development of the customer equipment strategy for a telecommunications provider, including environmental analysis and recommendations for action for the management board

Product strategy: Analysis and definition of the smartphone and tablet strategy 2013 for the marketing area of ​​a German cell phone provider

Quality management: Optimization of quality management for land line consumer devices on the basis of the EFQM model for a European telecommunications company

Product design: Multi-project management (on average 15-20 parallel projects) for managing all design activities (HW/SW/UI) for a technology corporation's consumer devices road map

Testing: Optimization of test activities for routers throughout the TMMi capability maturity model by transforming workflow management and the organizational structure

Optimization of Purchasing: Analysis and recommendations for action in order to improve the workflows and procedures in the consumer device procurement department of a supranational procurement company in the telecommunications sector

Your contact for Consumer Electronics

David B. HofmannManaging Partner
+49 711-3630950