Market launch and lifecycle management.

We develop market launch strategies, identify the right customer segments and sales channels, review market success, and react to new requirements.

Converting business models or virtualizing products opens up new paths to market introduction, product management and sales. Introducing digital products to the market can be carried out step by step with immediate feedback. Selling digital, virtualized products requires new ways of consulting customers and providing service. Our many years of experience with the life-cycle management of digital products allow us to support our clients in the digital transformation and ensure their long-term success as Connected Business Champions.

Our services at a glance

  • Market entry and go-to-market strategy
  • Internationalization strategy and execution
  • User experience tracking
  • Product/service release management
  • Life-cycle management (incl. KPI dashboards)
  • Roll-out and launch management
  • Quality management (EFQM)