The Winners Take It All - International VC Study in Cooperation with WHU
Warum New Business immer schwieriger wird, die New Business Chancen systematisch überschätzt werden und was etablierte Unternehmen tun müssen.
New Business Boom - Are You Also Looking for the Next Big Thing?
New business is high on the list of priorities for almost all companies for two reasons: On the one hand, the value of new business is very high, and on the other hand, the opportunities and threats of new technologies and digital entrants in the digital world are driving companies to re-invent their business.
New Business Success Chances are Systematically Overestimated
On the one hand, it has become easier to develop new products, but on the other hand, business success is much more difficult to achieve because success is concentrated on fewer and fewer providers. We call this the “Winners take it all effect”. That means new business is one of the biggest business challenges in the digital world!
As a rule, only one out of every 1,000 submitted business ideas will achieve great success.
New Business Formula - The New Business Success Formula
The “New Business” winners of the past decades based on market capitalization (e.g. Google, Facebook) were almost all funded by venture capital companies. mm1 has examined the successful model of the leading venture capital companies and developed the “New Business Formula”. The aim of the “New Business Formula” is to help companies significantly increase their chances for new business. The centerpiece is the New Business Checklist Framework, which allows business ideas to be evaluated as rigorously and radically as a venture capital firm would.
About the mm1 New Business Study
mm1 wanted to understand how venture capital companies manage to produce outstanding new business achievements. So we examined the venture capital model more closely and carried out a study together with the WHU-Otto Beisheim School of Management with 25 international venture capital companies and corporate VCs (e.g. Earlybird, Lakestar, Axel Springer Plug n’play). Read more about the exciting formula for success of VC companies in our study.
Rainer Lindenau
Rainer Lindenau
Rainer Lindenau ist Gründer und geschäftsführender Partner bei mm1. Rainer ist Diplom-Ingenieur der Elektrotechnik und hat einen MBA vom INSEAD. Vor der Gründung von mm1 war er Projektleiter bei McKinsey.
Prof. Dr. Christoph Hienerth,
WHU - Otto Beisheim School of Management
Prof. Dr. Christoph Hienerth,
WHU - Otto Beisheim School of Management
Prof. Dr. Christoph Hienerth ist Leiter des Entrepreneurship und New Business Development Chairs an der WHU – Otto Beisheim School of Management. Außerdem ist er der akademische Direktor des WHU Entrepreneurship Centers (www.whu.edu/ec), sowie des kürzlich initiierten Master in Entrepreneurship Programms an der WHU.
mm1 Schweiz,
Mareile Eckart, Partner
Maike Saager,
Senior Consultant bei mm1
Maike Saager,
Senior Consultant bei mm1
Maike Saager ist Senior Consultant bei mm1 und Absolventin des Karlsruher Instituts für Technologie (KIT) als Wirtschaftsingenieurin. Sie unterstützt Unternehmen bei Innovationsprojekten in all ihren Facetten - von der Konzeption bis hin zur operativen Umsetzung in agilen Entwicklungsprojekten.
Monika Hauck,
WHU Entrepreneurship Center
Monika Hauck,
WHU Entrepreneurship Center
Monika Hauck ist Managing Director des WHU Entrepreneurship Centers (www.whu.edu/ec). Zudem wird sie ihre Promotion zum Thema Corporate Venturing und Open & Collaborative Innovation an der WHU in Kürze abschließen.
About mm1
mm1 is the Consultancy for Connected Business.
With roughly 100 consultants, we assist leading companies in designing the digital and interconnected world. Driven by our mission to create digital champions, mm1 supports large companies and world market leaders to be strong players in tomorrow’s digitized and connected world.
In close collaboration, mm1 consultants define connected business strategies and subsequently design tomorrow’s business models, products and services. Finally, mm1 also ensures efficient implementation and concise market entry. Clients include large corporations within the telecommunications, automotive, banking & finance and industrial IoT space. mm1 was founded in 1997 and is headquartered in Stuttgart, Germany, with additional offices in Berlin, Bonn and Zurich, Switzerland. Extending the Connected Business value chain, mm1’s Berlin based development company mm1 Technology additionally delivers top of the notch wireless technology development, as well as hardware and software for Connected Business solutions.
For more information, visit mm1.com.
