Lean Startup

Lean startup, the path to streamlined and customer-centric product development

Successful companies develop innovative products and business problems, solve real problems and satisfy customers. However, reality is often different: Offerings are not designed from a user’s perspective, there are very long introduction cycles for new products and product development costs spiral out of control.


Adapted to individual corporate challenges, mm1 enables efficient, customer-focused and low-risk product development with lean startup.

  • We help our clients establish lean startup as a framework for streamlined, successful new product developments.
  • We adapt lean startup to the needs of large companies and have the corresponding process model with mm1 Corporate Lean Startup.
  • We help you select the right innovation methods in the specific phase and in the individual project and company context.
  • Together with our customers, we establish programs for incubating and accelerating startups.
  • We assist young founders and startups in their first steps and network them with large companies.

Instead of the waterfall model and a risky launch during final product maturity, we use lean startup and rely on the earliest possible market tests, validated learning based on customer feedback along with quick and frequent iterations of the business model using efficient and needs-based product implementations. Together with design thinking, we use proven innovation methods such as persona, customer journey and business model generation.

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News related to the Lean Startup topic

[Poster] Corporate Lean Startup

Large companies behold with fascination the innovation speed and creativity of startups. In order to take advantage of the benefits of a lean, agile and innovative working method, we use the mm1 Corporate Lean Startup process model to demonstrate a path to increase innovative strength, decrease investment risks and achieve a cultural change towards an agile and customer-focused organization.

[Poster] Lean Startup

The mm1 Lean Startup Poster provides the first holistic overview of the concept of Lean Startup and Customer Development based on the publications of Eric Ries, Ash Maurya, and Steve Blank. The illustration shows the individual phases and facilitates the use of existing templates such as Risk Board, Business Model Canvas or Lean Canvas.