Connected business can lead to more sustainability - this is demonstrated by the practice-proven mm1 methods of Sustainable Innovation. Now, the methods can be found in the curriculum of Master of Arts in Responsible Management. Dr. Robert Gerlach, Consultant and Head of the Sustainable Innovation Practice at mm1, brings as a guest lecturer at the Steinbeis University a proven know-how on sustainable innovation.
By introducing sustainability related requirements into core business practices, significant and measurable benefits can be generated along the complete value chain, specifically in the areas of cost, brand, product and risk, directly benefiting the bottom line. Most importantly, companies who take sustainability seriously have been shown to be noticeably more innovative than their competitors.
To enable companies to generate these benefits, the mm1 Sustainable Innvation Practice has developed a set of methods for sustainable product- and business model innovation which are now successfully used by its clients. Starting in March 2017, Robert Gerlach will teach these methods and the topic of sustainable innovation as a guest lecturer at the Steinbeis University Berlin as part of the masters programme ‘Responsible Management’. “Sustainability must no longer be seen as a mere marketing tool,” said Robert Gerlach. “Instead, its enormous potential to generate real business value and improve innovativeness must become a main driver for the application of sustainable business practices. What could be a better way to promote this concept than to teach it to the business leaders of tomorrow?”