Case Studies
Data Thinking,
Telecommunications
Analyzing traffic flows using the mobile network
Building a geo-marketing platform for traffic and flows of movement based on anonymized radio cell data
Initial situation and problem
Strategic decision for building a new big-data business field based on anonymized mobile network data.
Problem:
- There is no clear privacy framework regarding the usability of data
- High system architecture requirements due to large amounts of real-time data, a multitude of data sources and real-time anonymization