Case Studies

Development of a platform for geomarketing insights for the legally compliant use of customer flow data

Initial situation and problem

  • A mobile operator wants to develop a new Big Data business with anonymized user data
  • Data from traffic flows and group behavior is to be monetized; very high requirements apply to the system architecture in this context
  • mm1 takes over the project management and controls the conception and development of the backend architecture for real-time anonymization and data enrichment

 

mm1 approach and solution

  • We were able to achieve approval of the system architecture by the BfDI
  • We developed the requirements for a minimum viable system (fast time-to-market and manageable investment)
  • The platform for monetizing traffic flow data was successfully launched on the market