Case Studies Data Thinking

Evaluation, prototyping and stabilization of the use of artificial intelligence in the marketing resort

Initial situation and problem

  • The overarching use of exponentially increasing data volumes through the use of artificial intelligence offers great opportunities and is therefore considered a key factor in positively shaping the customer experience

  • mm1 takes over essay and project management to identify three AI potential topics in the marketing resort of a major mobility service provider over a period of two years in 2020 and 2021 respectively

     

 

mm1 approach and solution

  • Identification of AI potential topics in the marketing resort within the scope of a multi-stage interview/workshop process

  • Systematic examination of relevant prerequisites for success as a basis for subsequent topic selection

  • Control and monitoring of prototyping including continuous measurement of success and regular communication of project success to the client