Evaluation, prototyping and stabilization of the use of artificial intelligence in the marketing resort
Initial situation and problem
The overarching use of exponentially increasing data volumes through the use of artificial intelligence offers great opportunities and is therefore considered a key factor in positively shaping the customer experience
mm1 takes over essay and project management to identify three AI potential topics in the marketing resort of a major mobility service provider over a period of two years in 2020 and 2021 respectively
mm1 approach and solution
Identification of AI potential topics in the marketing resort within the scope of a multi-stage interview/workshop process
Systematic examination of relevant prerequisites for success as a basis for subsequent topic selection
Control and monitoring of prototyping including continuous measurement of success and regular communication of project success to the client
