Initial situation and problem
- Establishment of a 'Merchant Solutions' offering in a major international bank and entry into the Payment Services market.
- The payment solution provider needs a go-to-market strategy for different product areas.
mm1 approach and solution
- Action plan for the payment unit of a major bank.
- Delivery of 'Marketing Product Factsheets' and a sales document for customer acquisition.
- Elaboration of the story and development of a go-to-market framework with product strategy; customer, market & competitor analysis; gaps & differentiation.