Case Studies Digital Transformation, Financial Services

Go-to-market strategy for the international market entry of a payment solution provider

Initial situation and problem

  • Establishment of a 'Merchant Solutions' offering in a major international bank and entry into the Payment Services market.
  • The payment solution provider needs a go-to-market strategy for different product areas.

mm1 approach and solution

  • Action plan for the payment unit of a major bank.
  • Delivery of 'Marketing Product Factsheets' and a sales document for customer acquisition.
  • Elaboration of the story and development of a go-to-market framework with product strategy; customer, market & competitor analysis; gaps & differentiation.

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